CO8 Brand Guard

Someone else is selling your brand. Take it back.

Counterfeit listings, cloned storefronts, stolen creative, fake accounts, grey-market resellers and hijacked brand keywords all live off demand you paid to create. Brand Guard finds them across marketplaces, search, social, app stores and domains — verifies every hit, builds dated evidence, files the takedowns, and reports back every week.

Run a free brand scan See what we cover

One service, end to end

Detection, evidence, enforcement, reporting.

Continuous monitoring Human-verified before we act Timestamped evidence Takedowns filed for you Weekly reporting Configured market by market

The scale of it

Fakes are not an edge case. They are a trade category.

Customs data only counts what gets stopped at a border. The online layer your team actually feels — listings, ads, clones, impersonation — is larger, faster, and rebuilt the day after you remove it.

$467B

Estimated value of global trade in counterfeit goods, 2021

2.3%

Share of total world imports those fakes represent

4.7%

Share of EU imports — the problem concentrates by market

62%

Of seized fakes are clothing, footwear and leather goods

Source: OECD/EUIPO, Mapping Global Trade in Fakes 2025 (2021 trade data). Figures describe the market, not CO8 results.

The quiet leak

Brand abuse doesn't announce itself. It shows up in your CAC.

By the time a team notices, an unknown seller already owns the first result for its own product name — and the brand is paying a premium to buy back customers it had already earned.

Revenue that never reaches you

A cheaper copy of your product, sold under your name, closes the sale instead of you. The customer is real, the intent was yours, the money went somewhere else.

Reputation you did not earn

Buyers rarely know the item was fake. The bad reviews, the returns, the support tickets and the safety complaints all land on your brand.

Brand-term hijacking

Third parties bid on your brand and product names, intercept buyers who already chose you, and force you to pay more for traffic you had for free.

Pricing and channel damage

Rogue listings and grey imports undercut your RRP, break exclusivity, and make your legitimate distributors and retailers question the deal they signed.

Blind spots by market

A term you own in the US is wide open in Germany, Japan or the Gulf. Cross-border abuse is invisible from a single-market dashboard in one language.

No standing evidence

When you finally act, you need dated proof. Screenshots taken after the fact are weak; a continuous record is what gets a listing, an ad or a domain pulled.

What Brand Guard protects

Four fronts, one team watching them.

Most brands buy a marketplace tool, a domain watch, and a trademark alert, then stitch the findings together by hand. Brand Guard runs all four fronts as one program with a single evidence trail and a single weekly report.

01

Product & marketplace protection

Physical goods sold under your name by people you never authorized.

  • Counterfeits, replicas and near-identical knock-offs
  • Unauthorized sellers and expired-contract resellers
  • Grey-market and parallel imports across borders
  • Price-floor breakers, bundle sellers and sample dumping

02

Content & creative protection

Your photography, video, copy and digital products, taken and re-used for someone else's revenue.

  • Stolen product photography, video and ad creative
  • Copied landing pages and scraped catalogues
  • Pirated digital goods, courses and downloads
  • Re-uploaded UGC and creator content used to sell fakes

03

Identity & domain protection

People pretending to be you — to customers, to partners, and to platforms.

  • Impersonation and fake support accounts on social
  • Look-alike domains, typosquats and cloned checkouts
  • Unauthorized affiliate and "official dealer" pages
  • Scam ads and phishing that trade on your reputation

04

Demand & keyword protection

The commercial layer generic IP tools ignore: who is standing between your buyer and your checkout.

  • Competitor and affiliate bidding on your brand terms
  • Hijacked "brand + review", "brand + discount", "brand + vs" queries
  • Marketplace search poaching on your product names
  • App-store clones ranking on your brand

Violation types

Every way your brand gets used without you.

Each hit is classified so the right enforcement route is used — a counterfeit listing, a trademark misuse in ad copy, and a squatted domain are three different complaints with three different owners.

Counterfeits & replicas

Goods manufactured and sold as yours, from close copies to openly fake "inspired by" listings.

Trademark misuse

Your name, logo or marks used in listings, ad copy, store names or handles without permission.

Copyright infringement

Your images, video, text, packaging artwork or digital products reproduced without a licence.

Design & trade dress

The shape, look and feel of your product or packaging cloned closely enough to confuse a buyer.

Grey market & parallel import

Genuine stock diverted into markets, channels or price points you never authorized.

Impersonation & fraud

Fake accounts, fake support, fake giveaways and phishing that take money in your name.

Cybersquatting & typosquats

Domains built on your brand to capture mistyped traffic, resell at a markup, or host a clone store.

Brand-term hijacking

Paid and organic placements occupying your own name in the exact moment of purchase intent.

Coverage

Wherever a buyer can find the wrong version of you.

You choose the platform types and the markets. Sweeps run in the local language, from the local market, on the schedule each surface deserves — daily where listings churn, weekly where they don't.

Marketplaces & retail

  • Global marketplaces
  • Regional & local marketplaces
  • Social commerce and live shopping
  • Auction and resale platforms

Search & advertising

  • Organic search results
  • Paid brand-term bidding
  • Shopping and product feeds
  • Display and native ad networks

Social & creators

  • Impersonation accounts
  • Unauthorized affiliates and dealers
  • Video platforms and short-form
  • Messaging and group selling

Web, domains & apps

  • Look-alike domains and typosquats
  • Cloned and rogue storefronts
  • Mobile app-store clones
  • File-sharing and locker sites
Typical market set North America United Kingdom EU Middle East Greater China Japan & Korea Southeast Asia Latin America

Scope is priced by terms, platform types and markets — most brands start with their top revenue markets plus the two or three where they suspect leakage, then expand once the first report shows where the damage actually sits.

How we find it

Machines cover the volume. People confirm the call.

Automated sweeps alone produce noise and false accusations against your own partners. Every item in your report has been through both layers.

Continuous sweeps

Listings, ads, handles, apps and newly registered domains are collected on a rolling schedule — not scanned once a quarter and forgotten.

Image & logo matching

Visual matching catches the sellers who never type your brand name: your product photos, your packaging, your logo on someone else's listing.

Local-market checks

Results are pulled the way a buyer in that country sees them — local language, local placement, local pricing — not a US view with a language filter.

Authorized-list filtering

Your distributors, retailers, resellers and affiliates are registered up front, so the people who are supposed to sell your product never show up as threats.

Severity scoring

Each confirmed hit is ranked by revenue at risk, reach, buyer-safety exposure and repeat history, so the worst offenders are handled first.

Human verification

A person reviews the case before anything is filed. Nothing goes to a platform on a model's guess — wrong complaints cost you credibility you need later.

How we remove it

Finding it is the easy half. Getting it down is the job.

Every platform has a different route, a different evidence standard and a different appetite to cooperate. The route is chosen per case — then filed, chased, and tracked until the item is gone or the seller is out.

Where we stop

Brand Guard is an enforcement operations service, not a law firm and not legal advice. We prepare, file and chase platform-level actions on your authority. When a case needs litigation, customs recordal or a criminal referral, your counsel receives a complete dated evidence pack instead of a folder of screenshots.

Enforcement routes we run

Marketplace listing removal Platform IP complaints Seller account action Repeat-infringer escalation Copyright takedown notices Trademark complaints on paid ads Ad account and creative reports Social impersonation reports App-store removals Domain and registrar complaints Host and CDN abuse reports Payment and checkout disruption Search de-indexing requests Cease-and-desist letters Hand-off to your counsel

Removals are not the finish line. Serious offenders re-list under a new account within days, so accounts, storefronts, domains and payment details are fingerprinted and linked — the case stays open until the network behind it stops coming back, not until one URL goes 404.

How Brand Guard works

Proactive monitoring, not a fire drill.

You register what belongs to you, once. We watch it continuously, verify what we find, remove what we can, and hand you a decision-ready report every week.

  1. 01

    Register your protected estate

    Brand and sub-brand names, product and SKU names, trademarks and registration numbers, slogans, packaging and creative assets, domains, official handles, authorized sellers and affiliates, priority keywords and target markets.

  2. 02

    Continuous multi-platform sweeps

    Marketplaces, search and paid placements, social and creator platforms, app stores, domains and standalone sites are swept on a rolling schedule — per market, in local language.

  3. 03

    Verify, classify and evidence

    Every candidate is checked against your authorized list, classified by violation type, scored for severity, and captured with a timestamped record: URL, platform, market, seller identity, price, copy and images.

  4. 04

    Enforce on the right route

    The complaint that actually works on that platform gets filed with the evidence attached — then chased to resolution, with repeat offenders linked and escalated instead of re-reported one URL at a time.

  5. 05

    Report, recover, repeat

    One report a week: what is new, what escalated, what came down, what is contested, and the prioritized action list — including the terms and markets worth taking back with creative.

Inside the weekly report

  • New violations found this week, by type, market and severity.
  • Brand-term share: who is showing up on your own name, where.
  • Takedowns filed, pending, won and refused — with turnaround times.
  • Repeat offenders and the networks linking them together.
  • Estimated exposure: listings live, reach, and price undercut.
  • A prioritized action list: who acts, on what, this week.

Shareable as-is with legal, growth and marketplace teams — no meeting required to work out what it means.

Escalated immediately, not held for the weekly cycle

  • A live clone storefront taking card payments in your name.
  • An impersonation account running a giveaway or collecting data.
  • A counterfeit with a safety or ingestible-product risk attached.
  • A hijack spike on your top converting term during a launch.

Evidence & investigations

Proof that survives a challenge.

Platforms reject weak complaints, and repeat offenders appeal. What decides the outcome is the quality of the record behind the filing.

Evidence record

Every confirmed violation is stored as a structured case, not a screenshot in a shared drive.

  • Timestamped capture of the live page
  • URL, platform, market and language
  • Seller identity, storefront and contact trail
  • Price, claims, listing copy and imagery
  • Violation type, severity and status history

Seller mapping

One seller usually wears several faces. We link them so a network is closed once rather than chased forever.

  • Accounts, storefronts and domains fingerprinted
  • Shared imagery, copy, pricing and shipping patterns
  • Payment and checkout infrastructure reuse
  • Re-listing behaviour after a takedown
  • Priority list of the offenders that actually matter

Test purchases

When a case needs the physical item — authenticity, safety, or a non-compliant partner — we buy it. Available per case, by request.

  • Anonymous purchase from the suspect seller
  • Documented inspection of item and packaging
  • Photo and video record of what arrived
  • Shipping and payment trail for supply-chain diversion
  • Report plus the item forwarded to your address

Why it pays for itself

Stop renting back your own demand.

Brand terms are the cheapest, highest-converting traffic you will ever have, and your own customers are the cheapest repeat revenue. Every week someone else sits on either one, you pay for it twice — once in ad cost, once in margin.

Own your name

Your brand and product terms belong to you again — in every market you actually sell in.

Lower blended CAC

Fewer bidders on your own name means cheaper clicks on the traffic that already wanted you.

Protected pricing

Listings that undercut, discount or dump without permission get found, documented and removed.

Clean channel

Distributors and retailers see the rules enforced on everyone, not just on the partners who follow them.

Safer customers

Fake product reaching your buyers is a returns, reviews and liability problem before it is a legal one.

Evidence on file

A continuous, timestamped record that makes enforcement fast instead of speculative.

Scope

Start where you are losing money. Expand from the evidence.

Brand Guard is scoped, not shrink-wrapped: you pay for the markets, platform types and case depth you need. Every tier includes unlimited takedown filings within its scope — you are never charged per complaint for doing the right thing.

Scope Watch Defend Enforce · most chosen Global
Best for Early brands protecting a name before the damage starts Brands already seeing rogue listings or hijacked terms Scaling brands with real leakage across channels Multi-market brands with organized infringers
Markets covered 2 markets 5 markets 10 markets Worldwide, by priority
Platform types Marketplaces Marketplaces, search, websites Adds social, paid search, apps, domains All covered surfaces
Violation types Trademark & copyright Adds counterfeits & design Adds trade dress, impersonation & hijacking Adds grey market & parallel import
Image & logo matching — Included Included Included
Enforcement filings Unlimited in scope Unlimited in scope Unlimited in scope Unlimited in scope
Evidence database Included Included Included Included
Reporting Monthly summary Weekly report Weekly report + custom dashboard Weekly report + custom dashboards
Seller mapping — — Included Included
Test purchases — By request By request Included in case work
Named brand-protection lead — — Included Included
Creative counter-offensive with CO8 Add-on Add-on Included Included

Pricing is quoted against your scope — catalogue size, markets, platform types and how bad the current situation is. Send us the brand and we will scope it from what the first scan finds, not from a guess.

Run a free brand scan See CO8 platform pricing

Better together

Defend the term. Then win it.

Takedowns clear the space. They do not fill it. Brand Guard finds the terms and markets where you are being outflanked, and the CO8 creative engine turns each one into on-brand ads fast enough to take the position back — the same week the report lands.

Explore the platform Run a free brand scan

A week in the loop

  • Monday — Report lands: three hijacked terms in Germany, two counterfeit listings, one impersonation account.
  • Tuesday — Complaints and takedowns filed with the evidence already attached.
  • Wednesday — CO8 produces a localized ad cohort for the contested terms and markets.
  • Friday — Listings down, and your own name defended by live creative instead of an empty slot.

Getting started

The first scan needs one email from you.

We run the initial sweep on public information — your brand, your products, your markets. You only need the full pack once you want us filing on your behalf.

To run the free scan
  • Brand and product names
  • Your official site and store links
  • The markets that matter most
  • Anything you have already spotted
To start enforcing
  • Trademark and design registrations
  • Domains and official accounts
  • Authorized seller and affiliate list
  • Authority to act on the platforms in scope

The first report shows you what is live right now, where it sits, and what it is worth removing first — before you commit to a scope. Most brands are surprised by the market, not the platform: the damage is rarely worst where they were already looking.

Brand Guard, answered

Straight answers, no demo gate.

If your question isn't here, the team answers it directly.

What exactly does CO8 Brand Guard monitor?
The estate you register: brand and sub-brand names, product and SKU names, trademarks, slogans, creative assets, domains, official handles, and your high-intent keyword set. We sweep marketplaces, search and paid placements, social and creator platforms, app stores, domains and standalone storefronts — per market, in local language.
How is this different from a trademark watch service?
A trademark watch tells you when someone files a mark at a registry. Brand Guard tells you when someone is actively taking your revenue: selling a counterfeit, running your photos, impersonating your support account, squatting your domain or bidding on your name. It is commercial monitoring with enforcement attached, not a registry alert.
Do you actually remove things, or just report them?
Both. We prepare and file the complaint on the route that works for that platform, attach the evidence, chase it, and record the outcome. Where a platform refuses, the report tells you why and what the next escalation is — including the point where it belongs with your lawyers.
How often do I hear from you?
A full report every week, with evidence, severity and a recommended action per item. Critical cases — a live clone storefront taking payments, an impersonation account collecting customer data, a safety-relevant counterfeit — are escalated the moment they are confirmed rather than held for the cycle.
Will you accidentally report my own distributors?
No. Your authorized sellers, retailers and affiliates are registered before monitoring starts and are filtered out of every sweep. Where a listed partner breaks their terms — wrong market, wrong price, wrong channel — it is flagged as a channel issue for you to handle commercially, not filed as an infringement.
Which countries are covered?
You choose. Monitoring is configured per market and priced by terms, platform types and markets in scope. Most brands start with their top revenue markets plus the two or three where they suspect leakage, then expand once the first report shows where the damage actually is.
Can you stop competitors from bidding on my brand name?
Where platform policy allows — trademark use in ad copy, unauthorized reseller claims, marketplace listing violations — yes, and we file it with dated evidence. Where a bid is legal, the report tells you exactly where it is happening so you can take the position back with creative and bids instead of guessing.
Do you handle counterfeit physical goods as well as digital copying?
Yes. Product-side work covers counterfeits, replicas, unauthorized resellers and grey imports; content-side work covers stolen photography, video, ad creative, copied landing pages and pirated digital products. Both run in the same program with one evidence trail.
What about test purchases and investigating who is behind it?
Available per case, by request. When a case needs the physical item or the identity behind a network, we buy anonymously, document the inspection, trace the shipping and payment trail, link related accounts and storefronts, and forward the item and the report to you.
Is this legal advice?
No. Brand Guard is an enforcement operations service. We act on your authority within platform processes and hand your counsel a complete, dated evidence pack when a matter needs litigation, customs recordal or a criminal referral.
What does it cost?
It is quoted against scope — catalogue size, markets, platform types, and how bad the current situation is. Filings are unlimited within your scope, so enforcement volume never turns into a surprise invoice. The first scan is free and is what we scope against.
What do you need from us to start?
For the free scan: brand and product names, your official links, and your priority markets. To start enforcing: trademark and design registrations where they exist, your domains and official accounts, your authorized seller and affiliate list, and authority to act on the platforms in scope.

Find out who is selling your name.

Send us your brand, your products and your priority markets. We will run the first multi-platform, multi-market scan and walk you through exactly what is live right now — and what it is costing you.

Run a free brand scan Talk to the team

No demo gate. Transparent pricing. Cancel any time.